Thursday, August 31, 2006

Record PM update

War as Scots get their own PM

The war of London afternoon freesheets started in a terrible rush on Friday, as the Standard attempted to beat Murdoch's challenger, due imminently. It will be bloody. But pause a second to look north as two not particularly free evening sheets called PMs arrive in Edinburgh and Glasgow, courtesy of the Daily Record. Call them a 'pugnacious' response to a Scottish Sun 10p price-cut campaign that has pushed the Record into second place but also see them as tanks on the lawns of Johnston Press in Edinburgh and Newsquest (alias Gannett of the US) in Glasgow.

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Publisher to launch Scottish p.m. papers

UK publisher Trinity Mirror said on Tuesday its Scottish Daily Record plans to launch two afternoon editions in Edinburgh and Glasgow, part of a resurgence in the British afternoon newspaper market.

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