Trinity Mirror: ‘Digital drive will boost revenues’

Trinity Mirror this week said its “technology-led” strategy for regional newspapers retained by the company would focus on driving revenues rather than saving costs.

Titles which did not achieve the necessary asking price include the Birmingham Mail, Coventry Telegraph, South London Press and several weeklies in Hounslow.

Director of corporation communications Nick Fullagar, who sits on Trinity’s executive committee, said: “The new technology-led model means more web-based interaction allowing, for instance, advertisers to have direct access to placing their own advertising at a time that suits them.

More from Press Gazette