Thursday, September 27, 2007

Trinity prepares Scottish free business title

Trinity Mirror is preparing to launch Scotland’s first free weekly business newspaper, Business7, on 5 October.

The new title will have an initial print run of 20,000 and be accompanied by daily news and blogs online at business7.co.uk.

The paper will be under the guidance of Trinity’s editor of Insider Magazine Alasdair Northrop, who takes the mantle of editor-in-chief. Jonathan Russell will take on the role of editor.

Business7 will be distributed by hand at major commuter locations across Scotland every Friday morning.

Mainline rail stations and airports will be particular hotspots as the paper attempts to reach 20- to 40-year-old, “work hard, play hard,” business professionals.

More from Mad