Trinity Mirror to launch new title for business community

Insider Media, the business publishing division of the Scottish Daily Record and Sunday Mail, is to launch Business 7, a free weekly newspaper targeting the Scottish business community.
The 24pp title will be distributed across Scotland every Friday morning at commuter locations such as main line rail stations and airports.
Some 20,000 copies of the publication will be circulated, aimed at a demographic of 20- to 40-year-old business professionals, and will be accompanied by the website Business7.

The Trinity Mirror-published launch came about after it identified a market opportunity through the analysis of performance of current titles in its business portfolio.

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