Sunday trading

With the ABCs due on Friday the Sunday Mirror is expected to be down by around 13%, or 200,000 copies.

Still as far as the Sunday Mirror is concerned Sly has come up with a solution. The answer? Hike the paper's cover price to 90p and make it more expensive than top selling rival News of the World. Huh? Can someone call in a management consultant to explain that to me?

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