Sales slumps disprove Bailey's optimistic spin

The message preached by Sly Bailey, ceo of Trinity Mirror, a couple of days ago. Newspapers can thrive despite the online threat. Advertisers are not going to desert to the net. The current advertising downturn in newspapers is largely cyclical rather than structural.
I guess Bailey must have been talking about newspapers in general rather than the specific ones owned by her company because the latest set of official circulation figures tell a very different story.

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