Thursday, January 11, 2007

Printed newspapers have long future: Bailey

Newspapers as printed products will remain a powerful medium for years to come, according to newspaper publisher Trinity Mirror's chief executive Sly Bailey.
Speaking to a business audience in Cardiff Bailey also accepted that some "old media companies" would be swept away by the internet, but maintained that Trinity Mirror would not be one of them.
She said: "There's no question that the internet represents an enormous challenge to our business models, as we face the twin threats of consumers accessing the web for news and entertainment and advertisers following the eyeballs...
"We remain convinced that newspapers, as printed products, will remain a powerful medium for many years to come. I don't wish to sound complacent... we are not.
"But to focus solely on the threats, as opposed to the opportunities would be a huge mistake."
Bailey's comments came as Trinity Mirror nears completion of a £100m-plus overhaul of its print sites. It is installing a raft of new presses at its sites in Watford and Glasgow, and has completed press upgrades at its Oldham, Birmingham and Cardiff print plants.