Newspapers prepare for war in the afternoon

Daily Record publisher Trinity Mirror looks likely to follow up the launch of the free Record PM with free weekly newspapersforEdinburgh,Dundeeand Aberdeen along the same lines as its existing free title, The Glaswegian.

To the horror of newsagents, this could well be followed later in the year by the extension into Aberdeen and Dundee of the Scottish edition of free morning paper Metro.

Trinity Mirror is understood to want to create platforms for selling advertising across a number of titles in the way that it already does in Glasgow with the Record, Record PM, Sunday Mail, The Glaswegian and Metro.

While it registered the company names The Aberdonian, The Dundonian and The Edinburgh and Lothians Post as long ago as 1990, it has recently created dummies with a view to launches in the coming months.

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