Sunday, January 07, 2007

New tune for the Record as PM title becomes freesheet

THE early evening spectacle of newspaper vendors elbowing one another out of the way on London's streets is about to be replicated north of the Border. A standalone Daily Record freesheet, to be distributed in four cities, heralds a new - but not necessarily prosperous - dawn for the Scottish newspaper industry. Between 15,000 and 20,000 copies of the new paper are to be given away in Glasgow, Edinburgh, Aberdeen and Dundee.

Industry insiders believe that the cost of setting up free editions in Scotland's biggest cities would have been better invested in the main paper.

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