Saturday, October 07, 2006

Multimedia potential of publishers

The daily download

Newspaper publishing giants are waking up to multimedia's potential. Content anytime, anyplace, anywhere is the name of the game, as Gareth Jones discovers

The newspaper industry is undergoing a radical transformation. Readers are turning to the web and mobiles for their daily headlines, meaning that, to avoid going the same way as yesterday's front pages, publishers are being forced to rethink the way they do business.

Mad