Friday, October 13, 2006

London Lite circulation rise

National ABCs - Standard survives and London Lite wins freebie battle

Sales of the Evening Standard dropped 11.7 per cent year-on-year in September to 289,254.

Such a drop would not normally be welcomed – but Standard executives have interpreted it as a victory following the launch of the two new London free newspapers: London Lite and thelondonpaper, at the beginning of September.

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