Guardian circulation bucks trend

The Guardian surges in paid-for newspaper market

The Guardian notched up a massive 7.26% increase in circulation to 389,844 copies in September's monthly ABC figures, as its nature wallcharts proved the cream of the month's bumper crop of giveaways.

The paper, which a year ago finally followed its rival The Independent in downsizing format, went big on promotions with two weeks of nature wallcharts and a DVD of 'Lord of the Flies'.

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