Star rise 30%

Price Cut Results in Sales Hike for Scottish Daily Star Sunday

The Scottish Daily Star Sunday enjoyed a 30 per cent increase in sales at the weekend, compared to the previous weekend, following a price cut of 25p.
The cut - from 75p to 50p and exclusive to the Scottish edition - took sales up to around the 40,000 mark. What’s more, the sales increase was against a fairly flat weekend, sales-wise, for all newspapers, given that it was a Glasgow holiday.

From All Media Scotland

Scotland on Sunday Enjoys Sales Hike Too

It wasn’t just the Scottish Daily Star Sunday that enjoyed a sales hike at the weekend, despite it being a holiday in Glasgow. While the SDSS was enjoying increased circulation from a price cut - as reported on yesterday’s Spike - Scotland on Sunday wasn’t doing badly either.
Spike hears its sales were up, not least because of a pictorial, ‘best views in Scotland’ guide. Nearly 15 per cent up on the previous week.

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