Record launch new editions...
Record's PM Edition's finally 'hit the streets'
Well, the Daily Record yesterday finally launched its PM editions in Edinburgh and Glasgow. And at the vending booth where Spike got its copy for 15p, a free packet of shortbread was thrown in for good measure.
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Record’s PM Editions Entering Tough Evening Market
The Record’s thinking, by launching its two afternoon editions - as it did yesterday, with Glasgow PM and Edinburgh PM - will be to provide its advertisers with more platforms to display their wares.
But it is a tough market they are getting into. The latest circulation figures were to prove not bad reading for the Greenock Telegraph, but there was not much cheer for any of the other regional evening papers in Scotland.
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Record launches afternoon editions
As London’s free newspaper war kicked off this week – the Daily Record in Scotland has intensified its fight with The Sun by launching two new paid for afternoon editions.
Glasgow PM and Edinburgh PM are seen as a response to the Daily Record losing its position as the top selling newspaper in Scotland.
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