Newspapers on the web

Newspapers See More Web Ad Spending, But Focus Is Still on Print

Web newspaper ad expenditures in Q2 '06 were up by nearly one third over Q2 of last year, the Newspaper Association of America (NAA) reported yesterday. Whether the intensifying ray of online sunshine can overpower the paper industry's graying print cloud, however, remains to be seen. Print ad dollars, which far outweigh online ad revenues, were down compared to Q2 2005, with national advertiser print spending down.

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