Thursday, September 14, 2006

The new trend?

Brum Mail boss refuses to rule out morning publishing

Following one of the Birmingham Mail's worst ever sales performances, the paper's editorial director Mark Dickinson has said he would not rule out turning the evening into a morning title.

Evening newspapers across the country are switching to morning publication in a bid to improve sales and save money on distribution costs. In the last set of ABC figures the Mail's circulation plummeted by 17.5 per cent year-onyear to 75,787.

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