The future - 24hr operations?

News International's London free daily "integrates" editorial and commercial teams

News International revealed today that editorial at the londondpaper is to be “integrated” with the commercial departments to offer “creative solutions” to advertisers.

The free daily will be handed out by 700 distributors working in central London from 4.30pm to 7.30pm today.

It is going head to head with Associated Newspapers’ London Lite which launched last Wednesday.

Both titles have a print run of 400,000 and are aimed at young professionals.

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