Free magazine - new model?

A sporting chance for a free magazine?

Just as the newspaper market was recently shaken up by the launch of free titles London Lite and Thelondonpaper by Associated Newspapers and News International respectively, so the magazine sector is about to witness the dawn of a similar revolution.

The two new London freesheets are fast closing in on their joint distribution target of 800,000 and are responsible for what is expected to be the first significant rise in total UK newspaper circulation for a decade (MW last week).

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Free Sport mag debuts in London

he capital’s latest free publication Sport launched this morning (29 September) with the face of Thierry Henry on the cover.

The 48 page weekly magazine is being distributed outside tube stations and in London gyms, sports and health clubs and office buildings. The first issue features an exclusive interview with Henry.

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