Thursday, September 07, 2006

After summer promotions

Mail and Mirror go wild

The Daily Mail and the Daily Mirror are planning their own versions of nature wallcharts, first promoted by the Guardian.
The two titles are planning to distribute the wallcharts during the crucial promotional period this month when papers seek to tempt readers back after their summer holidays.

Prior to its poster giveaway, on Saturday, the Daily Mail will offer the first of a series of DVDs from the David Attenborough Wildlife Collection, featuring episodes from the naturalist's documentary series including Life on Earth, The Living Planet and The Trials of Life.

More from Media Guardian registration required